After a long time to build up Yahoo new logo and now Yahoo is new Look – I was login to my Yahoo Email and now I was feeling fresh as Yahoo New Logo is looking good and neat.
Overall Yahoo New Logo looks cleaner and thinner, as it is a new san-serif typeface created by Yahoo. Yahoo new Logo is still purple, though the shade is darker and its features all usual uppercase in same order finish.
Yahoo posted two flavors of the new look to its Tumblr at midnight on Thursday. One is white text on a purple background, the other purple text on white background. Both have a slight beveled effect, though it’s more noticeable on the purple text. It has already replaced the logo that appears on the top left corner of Yahoo.com.
“We knew we wanted a logo that reflected Yahoo – whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud.,” wrote CEO Marissa Mayer in a blog post on Tumblr, which Yahoo bought earlier this year.
“We didn’t want to have any straight lines in the logo. Straight lines don’t exist in the human form and are extremely rare in nature, so the human touch in the logo is that all the lines and forms all have at least a slight curve,” Mayer added in her post, which goes into exhaustive detail about the thinking behind the logo.
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